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RENATO ROSSI · Complete edition

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Those Who Stayed

The true strength of trust is rarely revealed when everything is going well. In times of prosperity, it is easy to make plans together. To encourage one another. To say that you will always stand side by side. Only when circumstances become more difficult do we discover the true strength of a relationship. We experienced that too. For years, I had built my life on a simple conviction: if you treat people honestly, they will be honest with you.

That conviction had taken me far. It had given me friends. Partners. Manufacturers. Customers. People with whom I not only did business, but also shared part of my life. I continued believing that trust was the right foundation for every collaboration. But little by little, I discovered that not everyone viewed such a collaboration in the same way. For some, it was a long road traveled together. For others, it was only one part of their own journey.

As long as everything went well, we walked in the same direction. But when the first difficulties became visible, some people began to distance themselves. That hurt me. Not because a business relationship was ending. That is part of every entrepreneur's life. Companies change. Interests shift. People make other choices. What touched me most was the feeling that, to some people, what we had built together suddenly seemed to matter far less.

Yet today, I do not want to reproach anyone for that. Every human being carries his own worries. His own responsibilities. His own fears. And no one truly knows what is happening in another person's heart when that person must make a difficult decision. I never believed that anyone owed me anything. Gratitude cannot be demanded. Nor loyalty.

But I learned that difficult times reveal which relationships are strong enough to withstand pressure. Success brings many people together. Adversity shows who is willing to stay. In that respect, Marco was even more sensitive than I was. He believed deeply in people. When someone presented an exciting project to him, he immediately saw all its possibilities. He looked first at what that person could contribute. Not at what might possibly go wrong.

That was what made him special. It enabled him to inspire others and create something new with them. But it also made him vulnerable. From time to time, I cautiously told him:

"Marco, be a little more careful."

Then he smiled and replied:

"Dad, you have to trust people first. Otherwise, you can never build anything."

It was difficult to contradict him. Deep down, he was repeating exactly what I had taught him through my own example. How could I suddenly teach him to distrust people? Nor did I want to. I did not want him to lose his openness. I only wanted him to learn to recognize those who truly shared his values. Trust is a beautiful gift.

But it must come from both sides. Otherwise, one person ultimately carries all its weight. Looking back today, I do not think we were wrong to trust people. Our vulnerability lay elsewhere. We too easily assumed that commitment, honesty, and loyalty would naturally be met with the same response. Life taught me that this is not always so.

But even after all the disappointments, I refuse to become cynical. If I had to choose again today between permanent distrust and the risk of placing my trust in someone, I would still choose trust. I would, however, be more careful. I would make clearer agreements. I would put important promises in writing. Not because a written agreement is worth more than an honest word.

But because trust sometimes needs protection. Still, I would never want to lose my faith in human goodness.

That same trust also gave me some of the most beautiful encounters of my life. Medardo. Cristina. Kevin. And so many other friends. People who did not stand beside us only when everything was going well.

But who also stayed when the road became more difficult. Sometimes they could not solve our problems. That was not necessary. Their presence was already enough. A telephone call. An honest conversation. A hand on my shoulder. A simple gesture through which someone made you feel:

"You are not alone."

Gestures like those are worth more than grand promises spoken only when everything is going well. That is why I do not want the shadows of that period to erase the memory of everyone who remained loyal to us. I do not want to dwell on those who left. I want to remember those who stayed. They deserve my gratitude. They proved that sincere goodness truly exists.

Today, at the end of a long road through life, when I take stock, I do not first count my possessions. Nor the companies I founded. Nor the contracts I signed. Nor the successes that once seemed so important. I think of names. Faces. People who continued walking beside me in difficult moments.

Perhaps that is the greatest wealth a human being can possess at the end of life. Not what he accumulated, but those he was fortunate enough to meet along the way. When I silently speak those names in my heart, I do not feel sadness. I feel gratitude. No one rises entirely alone after a brutal fall. Almost always, there is someone who extends a hand. Sometimes, it is a hand we expect.

Sometimes it comes from someone from whom we would never have dared to hope for it. I was fortunate enough to encounter such helping hands along the road of my life. After every setback, they helped me find the strength to rise again. And for as long as I live, I will never forget the people behind those hands.

With my Dutch friend Louis Ouwerkerk - one of the people who helped me rise again when everything collapsed.
With my Dutch friend Louis Ouwerkerk - one of the people who helped me rise again when everything collapsed.