Designs became more refined. And yet the way all those products and all that information reached the customer remained almost unchanged. Architects still leafed through heavy catalogs. Dealers carried large display panels from one showroom to another. Importers worked with stacks of price lists that constantly had to be updated. Quotes were still calculated by hand. And at the slightest change, everything often had to be started over. I observed all of this with growing curiosity.↗

Not because that way of working was wrong, but because I was convinced that it had to be possible to make it simpler and more efficient. One question would not leave me:↗

"Wouldn't it be possible to connect all these separate steps?"↗

During my long drives, I kept thinking about it. In the evenings, I sat at our kitchen table and filled sheet after sheet with sketches. I was not drawing new tiles. I was drawing a new way of working. I imagined a system that would allow an architect to see immediately what a completed room would look like. A system that would spare a dealer from spending hours making calculations.↗

A system in which colors, sizes, prices, and technical information would all be connected. Today, that seems perfectly obvious. But at the time, it appeared almost impossible. In many companies, computers were still far from commonplace. To many people, they were complex and unfamiliar machines. To me, they represented something entirely different. A possibility. Not because I was a programmer. I was not.↗

But because I sensed that technology could help people. Not replace them. Help them. Little by little, I began speaking more and more often about these ideas with Marco. He was still young. But I could already see in him the same curiosity that had driven me at his age. When we spoke about the future, he did not see obstacles. He saw possibilities. That touched me deeply. Sometimes we remained together for hours at the kitchen table. Often, there was nothing between us but a sheet of paper.↗

I drew how I imagined such a system might work. Marco would then take the idea one step further. He asked questions I had not yet considered myself. Little by little, something special began to take shape. Not merely an idea, but a dream we shared. For the first time, I felt that↗

Marco and I did not complement each other only as father and son. We were also beginning to inspire one another professionally.↗

I brought the experience I had accumulated in the field over all those years. Marco brought his open view of technology and the future. Together, we complemented each other beautifully. At that moment, I still had no idea where this road would ultimately lead us. I knew only that we wanted to build something together that would genuinely move our industry forward. Not to impress people. Not to become the biggest.↗

But because we believed people deserved better tools. When I look back today, I understand that the first outlines of what would later become Piramedia were never drawn in an office. They were born in our home. Around the kitchen table. From conversations. Sketches. Dreams. And our shared conviction that one day the future could be different.↗

Perhaps that is the most beautiful thing about every great dream. It does not begin with a building. Nor with an investment. Nor even with a computer. It begins with two people looking at each other and saying:↗

"Just imagine if we could do it better."↗

That was the true beginning of everything that would follow. Even though we could never have foreseen all the joy, success, disappointment, and difficulty that this dream would eventually bring us, I remain profoundly grateful that we had the courage to share it. Some dreams do not merely change a company. Some dreams change an entire life.↗